This marked the birth of a technology that is tough to the core.Īnd G-SHOCK has continued its unceasing evolution ever since, in pursuit of greater toughness in every respect, from structure and materials to functions. They finally arrived at a shock-resistant structure. The team created over 200 prototypes, one after another over a period of about two years. It began with a reckless challenge to the conventional wisdom of the day, a developer's belief that it was possible to construct a watch that wouldn't break, even if dropped, Project Team Tough was formed to build such a watch in the year 1981. G-SHOCK, the watch that CASIO uses to bring the new concept of toughness to the world of a wearable timepiece.
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